Find promising freight customers
Build a focused prospect list around your services, lanes, and the freight you want to move.
SALES, BUILT FOR FREIGHT
More right-fit customers.
Less chasing.
Find the right freight customers and keep sales moving.
LaneMettle helps independent carriers, brokers, and logistics teams find good prospects, focus on the right ones, and follow up with confidence.
Built for the people who keep freight moving.
YOUR SALES AT A GLANCE
Good morning, Jordan
Here’s where your pipeline is headed.
New prospects24↑ 18% this month
Qualified leads08↑ 12% this month
Replies03↑ 2 this week
Priority prospectsGood fit, ready for a first conversation
View all COMPANYLANESFITSTATUS
NNorthline Supply Co.Wholesale · Chicago, ILMidwest · 492%Ready to reach
HHarbor & Pine FoodsFood & beverage · St. LouisRegional · 686%Needs a look
PPeakside EquipmentIndustrial · IndianapolisMidwest · 378%New prospect
Follow-up queuedNorthline Supply · tomorrow
Your next good-fit customer is closer
THE SALES SIDE OF FREIGHT, FINALLY IN GEARFrom first prospect to next conversation
A BETTER WAY TO BUILD A PIPELINE
You know freight.
Sales can keep up.
Finding customers shouldn’t take over the day. LaneMettle gives small teams a steady, simple way to find opportunity and stay on it.
Meet your new sales rhythm01
Know where to put your time
Organize leads and see which businesses look like a strong fit before you reach out.
Keep every conversation moving
Automate thoughtful outreach and follow-ups, then track replies without adding another job to your dispatch day.
A CLEARER ROUTE TO NEW BUSINESS
From prospect to pipeline.
One practical workflow for all the sales work that happens between loads.
Pick your direction
Tell LaneMettle what you haul, where you run, and the kind of customers you want to serve.
Set your focusFind your best fits
Build a list of relevant companies and sort your opportunities into a pipeline you can use.
Build your listStay in the conversation
Automate outreach and follow-ups, track replies, and keep each next step from slipping through the cracks.
Keep it movingMADE FOR LEAN LOGISTICS TEAMS
Built around the way you move.
Serious sales support for the teams doing it all themselves.
Small trucking companies
Keep trucks and lanes in mind while you find shippers worth calling.
Freight brokers
Find new shipper relationships and give every lead a thoughtful follow-up.
Logistics providers
Bring a clearer sales process to a growing operation without a big team.
YOUR COMPANY, YOUR SPACE
Open your LaneMettle workspace.
Set up a private company space for your trucking business, freight brokerage, or logistics team.